KC: What are your best sellers so far?
EC: Girl boss lip gloss, Burlesque lipstick, South Beach bronzer and Naked lip liner (pictured above). We’ve already sold out of a lot of our products, especially our foundations, but more are coming soon.
KC: Were you surprised that the foundations sold out so quickly?
EC: Not really. I’m known for choosing good products, so there’s a trust factor. I think people trust that I’m not going to put my name on something unless I believe in it and know it’s good.
KC: Who are your current customers? Are they mostly local?
EC: Yes, it’s mostly been current clients. I hope to eventually get to the point where other people are purchasing my makeup – I’m just not quite there yet. But I look at it as Rome wasn’t built in a day, so it’s okay to start small. My first goal is to get a great cult following with my current clientele, which is expansive, and then eventually branch out.
KC: Do you eventually want to be in retail stores?
EC: Not really. I would prefer to sell my products online. I think there’s so much stuff out there, and my favorite part about this is connecting with the clients, and I would lose a little bit of that control. Having worked for big corporations that were sold all over the world, I know it’s hard to control the authenticity and the client experience, the bigger and bigger you get. I’m okay with not being ginormous and instead doing something well on a smaller scale.
KC: Define the Essie Cohen style.
EC: Natural beauty enhancement. We’re not here to transform you, we’re here to make you feel like the best version of yourself. We want you to feel that you’re not having to change who you are, and you’re comfortable in your vibe. Whether your vibe is minimalist, natural, trendsetting, whatever your vibe is – we want to adapt to that vibe and bring it out and make you feel the best version of yourself.